![]() This furthers the informal and bouncy look and feel in the text here. The baseline is wobbly and inconsistent.The result is a bunch of mismatching colors, which really lends itself to an informal or even youthful aesthetic. ![]() Color has been generously applied here.This gives it a certain playfulness, doesn't it? It almost looks like long balloons, like the kind we'd see in balloon animals. The text is very round and plush looking.Here's the word "scary", but take a moment to think about how it's been visually communicated here. Funcy Kids Playful Display Font by StringLabs Let's take a look at this idea in action. We can use strategies like this to make an ironic statement or to visually communicate complex subjects. Sometimes, visually communicating the opposite can be really effective. That's not to say that this second example is fundamentally wrong. We could argue that it says quiet, but it actually communicates something more like "loud". This text might say the word quiet, but it's hardly quiet in how it visually communicates now. There's so much movement and power in the way it looks like jagged brush strokes. The font is thick, bold, and heavy-these are not traits most people would normally associate with quiet.Bright red text on white can really "scream" at the viewer. Brush Font Ocean Rush by TheBrandedQuotesĭoes this visually "feel" quiet or like a whisper to you anymore? Chances are, the answer is no. Let's take this concept and take it in a different direction. Notice how airy it makes the text "feel". This also adds to the visual concept of quiet. There's a lot of space between each letter.The font itself is very thin and light in weight.It makes its appearance look "quiet", like a whisper. The background is white, and the text itself is a very light gray. However, notice how the visual qualities here also reinforce the idea of what quiet "is" in a visual way. Let's take a look at some expressive typography examples and how these concepts apply. We can use these tools to "say" or craft a visual narrative that meets a specific objective. Think of the principles of design as a language. Our profession is often about communicating in strategic ways. However, designers speak the language of form. That's not to say aesthetics and trends aren't important to professional designers-they are. It's an especially useful concept if you're a new designer, as it can be very tempting to choose fonts based on whether or not they "look cool" or are trendy at the moment. This is why expressive typography, as a concept, is a valuable one for designers to explore. While this might sound experimental and even impractical, all type has the potential to be expressive and communicative. Easily apply this text effect to your own type-download it now. Some fonts are very expressive fonts too, and will inherently have strong communicative elements as part of their design. Others incorporate additional elements of art and principles of design, as we will here. Many expressive typography examples are strictly type-no color, no imagery, only the font choice, scale, proximity, and shape. Expressive type example using the font Wedges Rounded by DmLetter Think of it as type that not only says words but also communicates concepts too, with highly visual representation. The type itself fully embraces itself as a highly visual medium. Soap Bubbles Photoshop Text Effect by Sko4 What Is Expressive Typography?Įxpressive typography merges the use of type with visual communication-and often takes it much further than we would see in everyday typography. We'll take a look at some expressive typography examples and explore how you can use these concepts in your own work. These techniques can help you make stronger font choices and more communicative design choices, too. In this tutorial, we'll look at how to express emotion through typography by exploring the premise of expressive typography.
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