We gathered data using Rival IQ’s cross-channel ranking capability, as well as channel-specific rankings for Facebook, Twitter, Instagram, Pinterest and YouTube. We analyzed post data across a six-month period beginning Jthrough January 6, 2020. We used Rival IQ to analyze social media posts across all social channels for 25 leading architectural firms. This report delves deeply into what the most engaging architectural firms are doing across Facebook, Instagram, Twitter, Pinterest and YouTube to give you some great insights and hopefully inspire your next efforts. Social media is perfectly suited to these architectural firms: it’s visual, it encourages engagement and it gives firms a way to truly interact with their clients. In fact, we found that often times, firms with the biggest follower base had lower engagement rates. ![]() ![]() ![]() Inspired by the success of our Top 50 Building Products Manufacturers reports the past two years, we enlisted the same methodology with the leading architectural firms to determine which firms are using social media best – but not just in terms of audience size. The first industry report ranking social media audience, activity and engagement 2020 Top 25 Architectural Firms on Social Media
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